Time Schedule
Good
things take time!
If a direct marketing action should be
successful, it will take some time.
P
r
e
p
a
r
a
t
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o
n |
week |
1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
9 |
10 |
11 |
12 |
| idea
/ planning / concept |
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| layout
/ texts |
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| calculation |
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| adresses
to procure and prepare |
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| deliver
the layout to the producer |
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P
r
o
d
u
c
t
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o
n |
printing
ratification |
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| printing
cards / labels |
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| labelling
/ personalizing / post delivery |
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| time
buffer for unexpected things / fixed date |
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Please consider the fact that production cannot
begin before the final layout is
not available.
Even if every thing runs smoothly, 2 to 3 months will pass from the conception
to dispatch.
By the way,
you also determine the performance of your company with the visual and creative appearance
.
In every case it will effect the result. Take your chance!
With modern products like the InfoCards you can profile as an innovative enterprise,
besides, responses of 10 % are no rarity!
| for
example: |
number
of items |
all
costs
(without design) |
design
costs |
total
costs |
new
customer |
new
customer number |
costs
for each new customer |
| mailing
A |
100.000 |
50.000 |
1.000 |
51.000 |
3,0 % |
2.000 |
17,00 |
| mailing
B |
100.000 |
50.000 |
5.000 |
55.000 |
3,5 % |
2.300 |
15,71 |
.... and now you can compare these costs
with increase your sales force ....
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